I helped create a company-wide logo library at Electronic Arts that artists could have access to when creating their assets. The goal was to make as many logos as possible from a wide array of fictional companies. A small group of us brainstormed all the names and then designed nearly 100 logos over the course of about a month. We wanted to make sure our library reflected the designs you see in the world around you and trying to capture this authenticity was the most challenging part. My 10+ years of experience as a graphic designer made me especially qualified for this project—I broke a lot of important design "rules" while making some of these logos but I try not to think about that part too much...

Here are a few of my favourites.